What is Personalized Marketing and What are Its Benefits?

In 2015, U.S. marketers spent nearly $60 million on digital advertisements. Although these advertisements cost businesses a lot of money, only about 10 percent of consumers find what they are looking for when looking at online content, according to the CEO of GetApp, Christophe Primault. While the key to effective messaging lies in the data, the challenge is no longer collecting that data. Today’s challenge is using that data to deliver your messages to your customers with personalized impressions. So, what exactly is personalized marketing and what are its benefits for your business?

What is Personalized Marketing?

Personalized marketing is a marketing strategy that focuses on targeting initiatives and messaging to an individual prospective or current client. Done with the aid of data analysis and digital technology, personalized marketing is customized to the needs of each individual customer. To use this marketing strategy, you will need to identify, differentiate, interact, and customize. To identify the audience, you will need to start by gathering data such as gender, age, and location. Differentiating allows companies to segment users into specific niches to target them specifically. Once the data is collected, it is used to contact a prospective or current customer by reaching out to them. Once the client list is made, you can then customize your advertisements to fit the client. While mass marketing is designed to appeal to a board audience or demographic, personalized marketing is essentially the focused form of target marketing.

The Benefits of Personalized Marketing

One of the biggest benefits of personalized marketing is that it allows your business to effectively targets individual customers, and boosts the odds of engagement and conversions by appealing to the customer’s likes, needs, interests, and other preferences. This type of targeting helps to get customers to your business and ultimately leads to more sales. According to Experian, personalized marketing emails can receive up to 29 percent higher open rates and 41 percent higher click-through rates than those without personalization. Companies who use personalized marketing typically see an increase of approximately 19 percent in sales. Another benefit is the increase in sales. Personalized marketing allows your business to easily develop targeted content to specifically address the individuals in your group of customers. This type of marketing allows your company to foster a relationship with customers and encourages them to use your business’s services or products.

Personalized marketing can help your business grow and make your customers feel like one of the family. For more information on using personalized marketing for your business, call Red Dog today!

Personalized Marketing and Red Dog

Embrace marketing with Red Dog! We are a full-service marketing agency, offering social media marketing, traditional marketing, and data services for your business. Let Red Dog sniff out your marketing needs and create the right content and strategies to target and communicate with your perfect audience. For more information, call Red Dog today!