Adult Social Media Usage

According to a study by The Pew research Center 73% of adults that are online now use a social networking site of some kind. Facebook is the dominant social networking platform among those users, but a striking number of users are now diversifying onto other platforms. Of those social media users 42% of them now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.

These are among the key findings on social networking site usage and adoption from a survey by the Pew Research Center’s Internet Project. You can read the whole study here at Pew’s website: Social Media Update ›

Here are the latest estimates, among online adults:

  • 72% use Facebook (April 2015)
  • 25% use LinkedIn (April 2015)
  • 23% use Twitter (April 2015)
  • 31% use Pinterest (April 2015)
  • 28% use Instagram (April 2015)
  • 10%  use Tumblr (April 2015)

Source: Pew