Over the past few years, there has been a shift in how users interact and engage with content on social media platforms. Video content has been on rise for the past few years as users are changing the way they want to view and interact with content. The emergence of TikTok and Instagram Reels have dictated this shift. In order to stay relevant with the new trends, it’s important for brands to adapt and adhere to how consumers are now interacting with content. Here are three ways your brand can elevate its social media presence by incorporating a video-focused strategy.

The opportunity to connect in new ways.

Video content brings your brand to life and showcases your brand’s voice and personality. It’s a more effective way to interact with your consumers and often is the first introduction to your brand. You have the power to educate, inform, and influence your audience. With this opportunity comes the pressure to connect in a short amount of time. It’s proven that the first three seconds of a video are crucial: you must grab the user’s attention immediately before they scroll. The quicker you get the user’s attention, the more likely they are to stay and ultimately increase your brand awareness.

The results are unmatched and possibilities for growth are endless.

When a user’s watches your video from start to finish, your brand doesn’t only benefit from increased awareness. Based on TikTok’s and Instagram’s algorithm, the longer a viewer engages with the video, the more likely the platform is to distribute the video. This means your video has the potential to broaden its reach to a wider audience. Your content now has the power to reach new consumers and build your social media following. As you reach new users and get them to engage, they will start to trickle down the funnel and will gradually start interacting with your brand on other channels.

Video can highlight your brand’s authenticity.

Being authentic is crucial for a brand’s success now more than ever. Users can see right through a brand that lacks authenticity and will hold them accountable. Always remember to be true to your brand and consistent in your messaging to avoid any doubts in your brand’s mission. Social media users have high expectations for brands, and they aren’t afraid to speak out. Remember to use your platform for good and have fun with the content you create, and your efforts will be rewarded!

Starting a video-focused social media strategy is not an easy task and can be overwhelming. The good news is our experts at Social Red Dog are here to help. With years of video experience, our team can take your social media account to the next level. Reach out to us today to learn more about how we can help you build your video content!