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How to Gather the Most Attention for Your Content

How to Gather the Most Attention for Your Content

• According to SocialMediaToday.com, it is estimated that people spend 145 minutes a day on social media. • Social platforms have evolved their focus towards images, video, and animated graphics. • Create content that stands out using the science of attention. Visual...

Instagram Algorithms—How do They Work?

Instagram Algorithms—How do They Work?

Understanding how certain content reaches specific users can be beneficial for your business. Instagram operates off of several algorithms that you can use to your advantage. Each algorithm has its own purpose, with the intent of personalizing a user’s experience as...

8 Questions Your Website Must Answer Within 10 Seconds

8 Questions Your Website Must Answer Within 10 Seconds

• What exactly are you selling? Your product or service offered should be clear and not require any searching or heavy reading. • Why should the customer care? How will it improve their life or solve issues? • How much does it cost? Pricing information should be a...

Instagram’s Tips on Building Your Audience

Instagram’s Tips on Building Your Audience

In order to maximize marketing or branding efforts, your focus should revolve around community building and engagement with others. It is proven that users want to feel connected through their own words and actions on Instagram. Keep these key factors in mind while...

10 YouTube Videos That Every Small Business Should Create

10 YouTube Videos That Every Small Business Should Create

With over two billion monthly logged-in users and a rising amount of usage on home TV sets, YouTube is a significant platform with an enormous amount of reach. According to Hutchinson of SocialMediaToday, “That presents significant opportunity for big-screen, impactful outreach, with Google’s advanced audience targeting options. It has the reach, the ad options, and now the potential to connect with viewers on the key focus for home entertainment.” YouTube can help brands build awareness and influence the purchasing decision as consumers are more likely to buy after watching a product video.  

Social Media: How Has It Changed The World For The Better?

Social Media: How Has It Changed The World For The Better?

Lately the news has been filled with articles and segments emphasizing the negative impacts of social media on our lifestyle, security, and culture. Recent events have given us plenty of reasons to be weary of social media, but in honor of this year’s Social Media Day we wanted to highlight and talk about the many positive influences social media has on our lives, culture, and relationships. 

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