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3 Ways Video Can Elevate Your Brand’s Social Media Presence
Over the past few years, there has been a shift in how users interact and engage with content on social media platforms. Video content has been on rise for the past few years as users are changing the way they want to view and interact with content. The emergence of TikTok and Instagram Reels have dictated this shift. In order to stay relevant with the new trends, it’s important for brands to adapt and adhere to how consumers are now interacting with content.
4 Top Projected Social Media Trends For 2023
With 2023 right around the corner, social media trends are on the forefront of social marketing discussions. We’ve seen a lot of changes over the past year and it’s important to start strategizing for the upcoming year. Social media is always changing and as a brand it’s imperative to stay up to date on how users are engaging on the platforms. Here are five social media trends we expect to see in 2023.
How to Gather the Most Attention for Your Content
• According to SocialMediaToday.com, it is estimated that people spend 145 minutes a day on social media. • Social platforms have evolved their focus towards images, video, and animated graphics. • Create content that stands out using the science of attention. Visual...
Instagram Algorithms—How do They Work?
Understanding how certain content reaches specific users can be beneficial for your business. Instagram operates off of several algorithms that you can use to your advantage. Each algorithm has its own purpose, with the intent of personalizing a user’s experience as...
7 Overlooked Tweaks to Perfect your Website
Creating a new website for your business, or perhaps improving an outdated site? Are you focused on the design and optimization? The following factors should be considered essential in creating the best site imaginable: • Speed. According to SocialMediaToday.com, 40%...
8 Questions Your Website Must Answer Within 10 Seconds
• What exactly are you selling? Your product or service offered should be clear and not require any searching or heavy reading. • Why should the customer care? How will it improve their life or solve issues? • How much does it cost? Pricing information should be a...
Instagram’s Tips on Building Your Audience
In order to maximize marketing or branding efforts, your focus should revolve around community building and engagement with others. It is proven that users want to feel connected through their own words and actions on Instagram. Keep these key factors in mind while...
10 YouTube Videos That Every Small Business Should Create
With over two billion monthly logged-in users and a rising amount of usage on home TV sets, YouTube is a significant platform with an enormous amount of reach. According to Hutchinson of SocialMediaToday, “That presents significant opportunity for big-screen, impactful outreach, with Google’s advanced audience targeting options. It has the reach, the ad options, and now the potential to connect with viewers on the key focus for home entertainment.” YouTube can help brands build awareness and influence the purchasing decision as consumers are more likely to buy after watching a product video.
Digital Marketing: How Can It Help Your Business?
Digital marketing, or social media marketing, has quickly emerged as one of the top marketing strategies for businesses. But why is it so effective? And how can it benefit your business?
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