In order to maximize marketing or branding efforts, your focus should revolve around community building and engagement with others. It is proven that users want to feel connected through their own words and actions on Instagram. Keep these key factors in mind while attempting to build your audience:

• Sharing your personal journey through posts, stories, or feeds is a great initial way to connect with viewers.

• Get your audience involved with interactive strategies. Allow your viewers to feel a part of your page with polls, live streams, or “ask me anything” posts. Be sure to use #hashtags if you’re aiming to create new conversations or reach a widespread audience.

• Highlight your brand with a personalized GIF or filter that your audience can share and interact with.