Instagram Algorithms—How do They Work?

Instagram Algorithms—How do They Work?

Understanding how certain content reaches specific users can be beneficial for your business. Instagram operates off of several algorithms that you can use to your advantage. Each algorithm has its own purpose, with the intent of personalizing a user’s experience as...
Influencers 101: How to Find the Right Ones for Your Business

Influencers 101: How to Find the Right Ones for Your Business

In our current age of social media, a new career path has quickly emerged and gained traction among the tech savvy and creative-minded –the digital influencer. An “influencer” is a figure on social media who has gained a large following. As a business, you can use them to “influence” their following and entice their fans to buy your service or product.