3 Ways Video Can Elevate Your Brand’s Social Media Presence

3 Ways Video Can Elevate Your Brand’s Social Media Presence

Over the past few years, there has been a shift in how users interact and engage with content on social media platforms. Video content has been on rise for the past few years as users are changing the way they want to view and interact with content. The emergence of TikTok and Instagram Reels have dictated this shift. In order to stay relevant with the new trends, it’s important for brands to adapt and adhere to how consumers are now interacting with content.

4 Top Projected Social Media Trends For 2023

4 Top Projected Social Media Trends For 2023

With 2023 right around the corner, social media trends are on the forefront of social marketing discussions. We’ve seen a lot of changes over the past year and it’s important to start strategizing for the upcoming year. Social media is always changing and as a brand it’s imperative to stay up to date on how users are engaging on the platforms. Here are five social media trends we expect to see in 2023.

Instagram Algorithms—How do They Work?

Instagram Algorithms—How do They Work?

Understanding how certain content reaches specific users can be beneficial for your business. Instagram operates off of several algorithms that you can use to your advantage. Each algorithm has its own purpose, with the intent of personalizing a user’s experience as...
7 Overlooked Tweaks to Perfect your Website

7 Overlooked Tweaks to Perfect your Website

Creating a new website for your business, or perhaps improving an outdated site? Are you focused on the design and optimization? The following factors should be considered essential in creating the best site imaginable: • Speed. According to SocialMediaToday.com, 40%...
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