Over the past few years, there has been a shift in how users interact and engage with content on social media platforms. Video content has been on rise for the past few years as users are changing the way they want to view and interact with content. The emergence of TikTok and Instagram Reels have dictated this shift. In order to stay relevant with the new trends, it’s important for brands to adapt and adhere to how consumers are now interacting with content.
With 2023 right around the corner, social media trends are on the forefront of social marketing discussions. We’ve seen a lot of changes over the past year and it’s important to start strategizing for the upcoming year. Social media is always changing and as a brand it’s imperative to stay up to date on how users are engaging on the platforms. Here are five social media trends we expect to see in 2023.