In today’s world, people are continually finding and adapting new ways of communicating. Know who they are, how they use social media, and how often they are online can give you an advantage when trying to market your products and services. Knowing your numbers is essential to your success.

Facebook Users

The following analysis from the Pew Research Center discusses the demographic characteristics of Facebook users.

Facebook — 72% of adult internet users/62% of entire adult population

Fully 72% of online American adults use Facebook, a proportion unchanged from September 2014. Usage continues to be especially popular among online women, 77% of whom are users. In addition, 82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49, 64% of those ages 50 to 64 and 48% of those 65 and older.

You can view the full report here: