3 Ways Video Can Elevate Your Brand’s Social Media Presence

3 Ways Video Can Elevate Your Brand’s Social Media Presence

Over the past few years, there has been a shift in how users interact and engage with content on social media platforms. Video content has been on rise for the past few years as users are changing the way they want to view and interact with content. The emergence of TikTok and Instagram Reels have dictated this shift. In order to stay relevant with the new trends, it’s important for brands to adapt and adhere to how consumers are now interacting with content.

4 Top Projected Social Media Trends For 2023

4 Top Projected Social Media Trends For 2023

With 2023 right around the corner, social media trends are on the forefront of social marketing discussions. We’ve seen a lot of changes over the past year and it’s important to start strategizing for the upcoming year. Social media is always changing and as a brand it’s imperative to stay up to date on how users are engaging on the platforms. Here are five social media trends we expect to see in 2023.

10 YouTube Videos That Every Small Business Should Create

10 YouTube Videos That Every Small Business Should Create

With over two billion monthly logged-in users and a rising amount of usage on home TV sets, YouTube is a significant platform with an enormous amount of reach. According to Hutchinson of SocialMediaToday, “That presents significant opportunity for big-screen, impactful outreach, with Google’s advanced audience targeting options. It has the reach, the ad options, and now the potential to connect with viewers on the key focus for home entertainment.” YouTube can help brands build awareness and influence the purchasing decision as consumers are more likely to buy after watching a product video.  

Social Media: How Has It Changed The World For The Better?

Social Media: How Has It Changed The World For The Better?

Lately the news has been filled with articles and segments emphasizing the negative impacts of social media on our lifestyle, security, and culture. Recent events have given us plenty of reasons to be weary of social media, but in honor of this year’s Social Media Day we wanted to highlight and talk about the many positive influences social media has on our lives, culture, and relationships. 

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