With over two billion monthly logged-in users and a rising amount of usage on home TV sets, YouTube is a significant platform with an enormous amount of reach. According to Hutchinson of SocialMediaToday, “That presents significant opportunity for big-screen, impactful outreach, with Google’s advanced audience targeting options. It has the reach, the ad options, and now the potential to connect with viewers on the key focus for home entertainment.” YouTube can help brands build awareness and influence the purchasing decision as consumers are more likely to buy after watching a product video.
Digital marketing, or social media marketing, has quickly emerged as one of the top marketing strategies for businesses. But why is it so effective? And how can it benefit your business?
Lately the news has been filled with articles and segments emphasizing the negative impacts of social media on our lifestyle, security, and culture. Recent events have given us plenty of reasons to be weary of social media, but in honor of this year’s Social Media Day we wanted to highlight and talk about the many positive influences social media has on our lives, culture, and relationships.
The digital age is ever-changing, which naturally brings about new trends in marketing. While it is easy to understand the importance of digital marketing, it is harder to keep up with new features and strategies that social media platforms offer businesses.
Have you ever noticed that the internet has created a day for everything about anything? Well it has. December 4th? It’s “Wear Brown Shoes Day!” Awe jeez, don’t forget about that one! Oh and January 8th, is Bubble Bath Day! Is it all too much?
It’s that time of year again, the weather is getting colder, days are getting shorter and all things Pumpkin Spice are exploding! Literally, Pumpkin Spice is everywhere.