Over the past few years, there has been a shift in how users interact and engage with content on social media platforms. Video content has been on rise for the past few years as users are changing the way they want to view and interact with content. The emergence of TikTok and Instagram Reels have dictated this shift. In order to stay relevant with the new trends, it’s important for brands to adapt and adhere to how consumers are now interacting with content.
Naturally, you want to promote your live streaming event on social media but that could mean spending more money than you intend. So, how can you draw a crowd without spending a dime for your event?
In today’s fast-paced and technologically advanced world, many people prefer to watch a video rather than read materials that describe a product or service. In fact, more than a third of consumers are more likely to purchase a product or service after watching an online video. Taking advantage of this fact is a creative way to enhance the user experience and increase sales for your business.