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• What exactly are you selling? Your product or service offered should be clear and not require any searching or heavy reading. • Why should the customer care? How will it improve their life or solve issues? • How much does it cost? Pricing information should be a...
In order to maximize marketing or branding efforts, your focus should revolve around community building and engagement with others. It is proven that users want to feel connected through their own words and actions on Instagram. Keep these key factors in mind while...
With over two billion monthly logged-in users and a rising amount of usage on home TV sets, YouTube is a significant platform with an enormous amount of reach. According to Hutchinson of SocialMediaToday, “That presents significant opportunity for big-screen, impactful outreach, with Google’s advanced audience targeting options. It has the reach, the ad options, and now the potential to connect with viewers on the key focus for home entertainment.” YouTube can help brands build awareness and influence the purchasing decision as consumers are more likely to buy after watching a product video.
Digital marketing, or social media marketing, has quickly emerged as one of the top marketing strategies for businesses. But why is it so effective? And how can it benefit your business?
Lately the news has been filled with articles and segments emphasizing the negative impacts of social media on our lifestyle, security, and culture. Recent events have given us plenty of reasons to be weary of social media, but in honor of this year’s Social Media Day we wanted to highlight and talk about the many positive influences social media has on our lives, culture, and relationships.
The digital age is ever-changing, which naturally brings about new trends in marketing. While it is easy to understand the importance of digital marketing, it is harder to keep up with new features and strategies that social media platforms offer businesses.
In our current age of social media, a new career path has quickly emerged and gained traction among the tech savvy and creative-minded –the digital influencer. An “influencer” is a figure on social media who has gained a large following. As a business, you can use them to “influence” their following and entice their fans to buy your service or product.
Have you ever noticed that the internet has created a day for everything about anything? Well it has. December 4th? It’s “Wear Brown Shoes Day!” Awe jeez, don’t forget about that one! Oh and January 8th, is Bubble Bath Day! Is it all too much?
It’s that time of year again, the weather is getting colder, days are getting shorter and all things Pumpkin Spice are exploding! Literally, Pumpkin Spice is everywhere.
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