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Instagram Algorithms—How do They Work?
Understanding how certain content reaches specific users can be beneficial for your business. Instagram operates off of several algorithms that you can use to your advantage. Each algorithm has its own purpose, with the intent of personalizing a user’s experience as...
7 Overlooked Tweaks to Perfect your Website
Creating a new website for your business, or perhaps improving an outdated site? Are you focused on the design and optimization? The following factors should be considered essential in creating the best site imaginable: • Speed. According to SocialMediaToday.com, 40%...
8 Questions Your Website Must Answer Within 10 Seconds
• What exactly are you selling? Your product or service offered should be clear and not require any searching or heavy reading. • Why should the customer care? How will it improve their life or solve issues? • How much does it cost? Pricing information should be a...
Instagram’s Tips on Building Your Audience
In order to maximize marketing or branding efforts, your focus should revolve around community building and engagement with others. It is proven that users want to feel connected through their own words and actions on Instagram. Keep these key factors in mind while...
10 YouTube Videos That Every Small Business Should Create
With over two billion monthly logged-in users and a rising amount of usage on home TV sets, YouTube is a significant platform with an enormous amount of reach. According to Hutchinson of SocialMediaToday, “That presents significant opportunity for big-screen, impactful outreach, with Google’s advanced audience targeting options. It has the reach, the ad options, and now the potential to connect with viewers on the key focus for home entertainment.” YouTube can help brands build awareness and influence the purchasing decision as consumers are more likely to buy after watching a product video.
Digital Marketing: How Can It Help Your Business?
Digital marketing, or social media marketing, has quickly emerged as one of the top marketing strategies for businesses. But why is it so effective? And how can it benefit your business?
Social Media: How Has It Changed The World For The Better?
Lately the news has been filled with articles and segments emphasizing the negative impacts of social media on our lifestyle, security, and culture. Recent events have given us plenty of reasons to be weary of social media, but in honor of this year’s Social Media Day we wanted to highlight and talk about the many positive influences social media has on our lives, culture, and relationships.
Is Your Marketing Strategy Out of Date?
The digital age is ever-changing, which naturally brings about new trends in marketing. While it is easy to understand the importance of digital marketing, it is harder to keep up with new features and strategies that social media platforms offer businesses.
Influencers 101: How to Find the Right Ones for Your Business
In our current age of social media, a new career path has quickly emerged and gained traction among the tech savvy and creative-minded –the digital influencer. An “influencer” is a figure on social media who has gained a large following. As a business, you can use them to “influence” their following and entice their fans to buy your service or product.
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